The South African baking trade journal

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Fresh Bread Tops Best Smells List

Freshly baked bread beat bacon, newly mown grass and coffee to the top of a poll of Britain’s 50 favourite smells.

A baker in a white cap and jacket smelling a freshly baked loaf on a wooden peel in front of racks of bread

In a poll to find Britain’s top 50 favourite smells, the irresistible aroma of freshly-baked bread came out tops! It will come as no surprise to bakers that this popular scent beat bacon, newly-mown grass and coffee for the top title, as it’s a well-known drawcard for bakeries and retail shops.

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